Sheeraz Hasan, a world famous media specialist and CEO of “FAME by Sheeraz”, is known for his international campaigns with some of the biggest stars and brands in the world. He recently launched the FAME by Sheeraz Masterclass, 10 online courses that breaks down the essentials that every brand and artist needs to become famous and now the most powerful people in Los Angeles know all about it.
The world famous Sunset Blvd stretches for miles, but its heart is around the intersection of Sunset Blvd and Doheny Dr. This is by some of the biggest nightclubs, restaurants, and celebrity hotspots. It’s also where a large portion of traffic coming to and from Beverly Hills must pass through.
The proximity to the most wealthy and famous people in the world is why HBO, Netflix, Disney, Apple, Hulu and Amazon have grabbed up all of the extremely expensive billboard real estate in the area. FAME by Sheeraz decided to add their name to that list, and they did it in style. At that intersection in the middle of TV shows advertising their content, a massive FAME by Sheeraz Masterclass billboard towers over Hollywood and boldly proclaims “WE MAKE YOU FAMOUS” with the social media and website for the course.
The hype behind this move seems justified. Sheeraz has created and executed global campaigns for stars like Kim Kardashian, Justin Bieber, Paris Hilton, Miley Cyrus, Jennifer Lopez, Priyanka Chopra, Zendaya, and many of the biggest influencers in the world too. These activations include the biggest meet and greet of all time when 100,000 fans showed up to cheer on influencer Logan Paul. Or when 250,000 raving fans showed up to see Kim Kardashian at the Dubai Mall. Sheeraz also secured $2 million for Jennifer Lopez to do a 20 minute performance for some of the most powerful royal families in the Middle East. Sheeraz breaks down how he pulled all of these stunts off and more in his FAME by Sheeraz Masterclass. These bold and historic campaigns are why Sheeraz and his team have also consulted for brands like Procter & Gamble, Unilever, AB InBev, Johnson & Johnson, Pantene and Gillette.
Sheeraz has been on virtually every major network around the world for the past 20 years talking about the state of the entertainment industry and offering his marketing expertise. Most recently Sheeraz was heavily featured in ABC 2020’s “Sellebrity” where he broke down how he helped make Paris Hilton, Britney Spears and Kim Kardashian famous in an era before social media. He was also seen in Paris Hilton’s viral documentary “This is Paris” pulling off a campaign for her skin care line in South Korea.
While the buzz online has been loud about Sheeraz and his online courses, this has been one of the biggest offline marketing moves we have seen from the media company. Most media companies would be satisfied with celebrities like Paris Hilton, Larsa Pippen, or Lindsay Lohan gushing about the course on social media. Not these guys. FAME by Sheeraz took a page out of their own masterclass and decided to go loud with a deafening message on your daily commute.
You can learn more about FAME by Sheeraz and the masterclass at www.famebysheeraz.com