For those of you interested in putting your logo on a car at an official NASCAR race so that millions of people see it, the process is really simple. Just have in between $5 and $35 million per car, and pray that as it speeds at 200 mph around the track, audiences are able to catch a glance at your call to action or brands social media handles, and then take out their phones and Google you.
World famous media strategist and CEO of “FAME by Sheeraz”, Sheeraz Hasan may have completely destroyed this business model. Sheeraz has covered his black Range Rover in a bold white and orange wrap that his company’s title, social media and slogan “We Make You Famous” plastered loudly all over the vehicle. This one PR move has generated 4 contracts for Sheeraz and he has even been offered $150,000 to wrap his car with someone else’s logo for the year. So how did this happen?
Because he is based out of Beverly Hills, brand executives and celebrities have become accustomed to seeing Sheeraz’s FAME mobile everywhere they go. Sheeraz also filmed a music video with mega influencer and pop star Montana Tucker and the video got hundreds of thousands of views on their social media channels. The FAME car also booked a national TV spot in ABC 2020’s “Sellebrity” where Sheeraz was heavily featured talking about how he made Kim Kardashian, Paris Hilton and Britney Spears household names in an era before social media. The car is so loud and memorable that it has served as an incredible mobile business card for Sheeraz that some of the biggest brands and names in media just can’t ignore.
Recently A list pop music producer Benny Blanco (made Justin Bieber’s hit single “Lonely” among several other chart toppers) had to stop and snap a selfie next to the car, which he posted to his personal instagram account. Paris Hilton, Lindsay Lohan and several massive influencers have also shown their love to Sheeraz’s FAME car on social media. The insane amount of eyeballs on Sheeraz’s car has made his vehicle prime real estate in the advertising game.
Making Beverly Hills his personal racetrack isn’t the first massive media stunt that Sheeraz has pulled off. He created and executed the biggest meet and greet of all time when he got 100,000 people to show up for Logan Paul. Sheeraz was even able to get 250,000 people to show up to the Dubai Mall for a Kim Kardashian appearance. He sold out Paris Hilton’s entire skin care line by causing a similar type of disruption at the biggest beauty convention in the world, CosmoProf. Sheeraz has also pulled off international campaigns with Zendaya, Priyanka Chopra, Miley Cyrus, Justin Bieber, Jennifer Lopez and Selena Gomez just to name a few.
Sheeraz launched the FAME by Sheeraz Masterclass on, 10 online courses where Sheeraz breaks down what every brand and artist needs to do to become famous. One of his courses talks about the power of proximity as it relates to networking. Sheeraz put his money where his mouth is with his car and the results seem to speak for themselves.